PROFESSIONAL HISTORY

AREAS OF EXPERTISE

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Social Media Strategy Development | B2B Social Marketing | Analytics & Reporting | Paid Social Media | Employee Advocacy/Social Selling

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GOOGLE DEVELOPER STUDIO VIA ASG – EMERYVILLE, CA                                                                        2021 - PRESENT

SOCIAL MEDIA MANAGER 

 

• Produce and manage engaging social media content across Google platforms, reaching over 13 million collective followers, including Google for Developers, Android Developers, Google AR/VR, and more.

• Collaborate with cross-functional teams to develop and execute social media campaigns that consistently outperform benchmarks and achieving an average net follower gain of 20% YoY.

• Oversee social campaign production and execution, utilizing industry trends, social listening, and data to align with product objectives, meet performance indicators, and stay within budgets.

• Developed comprehensive social media campaign toolkits, crafted impactful pitch decks, and generated in-depth analytics reports.

• Drive DEI initiatives for underserved developer communities and support live and virtual events, including run of show development.

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CAPITAL GROUP – LOS ANGELES, CA                                                                                                                      2019 - 2021

SOCIAL MEDIA MARKETING MANAGER                                                             

 

• Developed social strategies (organic and paid) for Retirement line of business to optimize all channels in order to advance thought leadership, employee advocacy, public relations, and more

• Ran multi-million dollar paid social campaigns and provide direction, execution and insights reporting

• Led employee advocacy strategy and implemented best practices to maximize efforts 

• Report analytics on all social posts (organic and paid) and leverage insights to guide content and social strategy

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LEADTAIL – REMOTE                                                                                                                                                   2019 - 2021

SOCIAL MEDIA MARKETING MANAGER

 

• Community management – monitored all corporate social channels and thoughtfully interacted with all comments and questions

• Developed content strategies for all channels

• Analyzed the long-term needs of the company's social media strategy and outline any necessary changes to the marketing plan.

 

MARKLOGIC CORPORATION - SAN CARLOS, CA                                                                                                     2015 - 2019

SOCIAL MEDIA MARKETING MANAGER 

 

• Planned, implemented, and managed company’s social media strategy

• Developed an end-to-end Social Selling/Advocacy Program for 300+ B2B Sales reps

• Built company’s social engagement program, listening and responding to both customers and prospects across all social channels

• Ghostwriter for CEO's Twitter account resulting in 88% followers increase over the course of a year

• Developed content strategies for 6 unique verticals

• Drove strategic alignment across C-Suite