PROFESSIONAL HISTORY

AREAS OF EXPERTISE

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Social Media Strategy Development | B2B Social Marketing | Analytics & Reporting | Paid Social Media | Employee Advocacy/Social Selling

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GOOGLE DEVELOPER STUDIO VIA ASG – EMERYVILLE, CA                                                                        2021 - PRESENT

SOCIAL MEDIA MANAGER 

 

• Produce and manage engaging social media content across Google platforms, engaging a collective audience of over 13 million followers, including Google for Developer, Android Developers, Google AR/VR and more

• Led the launch of AI initiatives on Google for Developers, leveraging a global audience of over 2 million to introduce Gemini and Gemma, resulting in an average 25% increase in user engagement

• Collaborate with cross-functional teams to develop and execute high-impact social campaigns that consistently exceeded benchmarks, achieving an average net follower gain of 20% YoY

• Direct end-to-end production and execution of campaigns, leveraging social listening, industry trends, and analytics to ensure alignment with product goals, meet performance KPIs, and optimize budget usage

• Create comprehensive social media toolkits, develope persuasive pitch decks, and generate detailed analytics reports to inform strategy and decision-making

• Champion DEI initiatives for underserved developer communities and provide critical support for live and virtual events, including run-of-show development

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CAPITAL GROUP – LOS ANGELES, CA                                                                                                                      2019 - 2021

SOCIAL MEDIA MARKETING MANAGER                                                             

 

• Developed and implemented comprehensive social strategies for the Retirement line of business, optimizing all channels to elevate thought leadership, employee advocacy, public relations and brand visibility

• Led the execution and management of multi-million dollar paid social campaigns, providing strategic direction, overseeing implementation, and delivering in-depth insights and performance reporting

• Spearheaded the employee advocacy strategy, integrating best practices to maximize engagement and amplify brand messaging through internal ambassadors

• Analyzed and reported on social media performance, leveraging data-driven insights to continuously refine content and optimize overall social strategy for maximum impact

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LEADTAIL – REMOTE                                                                                                                                                   2019 - 2021

SOCIAL MEDIA MARKETING MANAGER

 

• Managed community management across all corporate social channels, actively responding to comments and inquiries to foster positive interactions and enhance brand loyalty

• Spearheaded the development of multi-channel content strategies, driving consistent impactful messaging tailored to target audiences

• Conducted in-depth analysis of long-term social strategy, identifying key growth opportunities and recommending strategic adjustments to optimize the overall plan

 

MARKLOGIC CORPORATION - SAN CARLOS, CA                                                                                                     2015 - 2019

SOCIAL MEDIA MARKETING MANAGER 

 

• Orchestrated the planning, execution, and management of the company’s comprehensive social media strategy, driving engagement and brand growth

• Developed and launched a scalable Social Selling and Advocacy program for 300+ B2B sales representatives, significantly boosting sales enablement and social presence

• Created and led the company’s social engagement initiative, actively listening to and engaging with customers and prospects across all social platforms, enhancing brand reputation

• Ghostwrote for CEO’s Twitter account, achieving an 88% increase in followers within one year and amplifying executive thought leadership

• Crafted tailored content strategies for six distinct verticals, driving targeted audience engagement and sector-specific growth

• Facilitated strategic alignment across the C-suite, ensuring cohesive messaging and shared objectives for key initiatives