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Work Desk



Social Media Strategy Development | B2B Social Marketing | Analytics & Reporting | Paid Social Media | Employee Advocacy/Social Selling

GOOGLE DEVELOPER STUDIO VIA ASG – EMERYVILLE, CA                                                                        2021 - PRESENT


  • Produce and manage engaging social media content across Google platforms, reaching over 13 million collective followers, including Google for Developers, Android Developers, Google AR/VR, and more.

  • Collaborate with cross-functional teams to develop and execute social media campaigns that consistently outperform benchmarks and achieving an average net follower gain of 20% YoY.

  • Oversee social campaign production and execution, utilizing industry trends, social listening, and data to align with product objectives, meet performance indicators, and stay within budgets.

  • Developed comprehensive social media campaign toolkits, crafted impactful pitch decks, and generated in-depth analytics reports.

  • Drive DEI initiatives for underserved developer communities and support live and virtual events, including run of show development.

CAPITAL GROUP – LOS ANGELES, CA                                                                                                                      2019 - 2021

SOCIAL MEDIA MARKETING MANAGER                                                             


  • Developed social strategies (organic and paid) for Retirement line of business to optimize all channels in order to advance thought leadership, employee advocacy, public relations, and more

  • Ran multi-million dollar paid social campaigns and provide direction, execution and insights reporting

  • Led employee advocacy strategy and implemented best practices to maximize efforts 

  • Report analytics on all social posts (organic and paid) and leverage insights to guide content and social strategy

LEADTAIL – REMOTE                                                                                                                                                   2019 - 2021



  • Community management – monitored all corporate social channels and thoughtfully interacted with all comments and questions

  • Developed content strategies for all channels

  • Analyzed the long-term needs of the company's social media strategy and outline any necessary changes to the marketing plan.


MARKLOGIC CORPORATION - SAN CARLOS, CA                                                                                                     2015 - 2019



  • Planned, implemented, and managed company’s social media strategy

  • Developed an end-to-end Social Selling/Advocacy Program for 300+ B2B Sales reps

  • Built company’s social engagement program, listening and responding to both customers and prospects across all social channels

  • Ghostwriter for CEO's Twitter account resulting in 88% followers increase over the course of a year

  • Developed content strategies for 6 unique verticals

  • Drove strategic alignment across C-Suite


Hootsuite Social Marketing Certified: Credential ID 10543702 

Google Digital Marketing Certified: Credential ID 84G 34H RJP

Sprinklr Engagement Analyst Pro: Credential ID 7DEE5CEF 818E 4E1A A0EE 5B3266E1FE8B

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