PROFESSIONAL HISTORY
AREAS OF EXPERTISE
Social Media Strategy Development | B2B Social Marketing | Analytics & Reporting | Paid Social Media | Employee Advocacy/Social Selling
GOOGLE DEVELOPER STUDIO VIA ASG – EMERYVILLE, CA 2021 - PRESENT
SOCIAL MEDIA MANAGER
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Produce and manage engaging social media content across Google platforms, reaching over 13 million collective followers, including Google for Developers, Android Developers, Google AR/VR, and more.
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Collaborate with cross-functional teams to develop and execute social media campaigns that consistently outperform benchmarks and achieving an average net follower gain of 20% YoY.
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Oversee social campaign production and execution, utilizing industry trends, social listening, and data to align with product objectives, meet performance indicators, and stay within budgets.
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Developed comprehensive social media campaign toolkits, crafted impactful pitch decks, and generated in-depth analytics reports.
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Drive DEI initiatives for underserved developer communities and support live and virtual events, including run of show development.
CAPITAL GROUP – LOS ANGELES, CA 2019 - 2021
SOCIAL MEDIA MARKETING MANAGER
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Developed social strategies (organic and paid) for Retirement line of business to optimize all channels in order to advance thought leadership, employee advocacy, public relations, and more
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Ran multi-million dollar paid social campaigns and provide direction, execution and insights reporting
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Led employee advocacy strategy and implemented best practices to maximize efforts
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Report analytics on all social posts (organic and paid) and leverage insights to guide content and social strategy
LEADTAIL – REMOTE 2019 - 2021
SOCIAL MEDIA MARKETING MANAGER
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Community management – monitored all corporate social channels and thoughtfully interacted with all comments and questions
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Developed content strategies for all channels
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Analyzed the long-term needs of the company's social media strategy and outline any necessary changes to the marketing plan.
MARKLOGIC CORPORATION - SAN CARLOS, CA 2015 - 2019
SOCIAL MEDIA MARKETING MANAGER
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Planned, implemented, and managed company’s social media strategy
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Developed an end-to-end Social Selling/Advocacy Program for 300+ B2B Sales reps
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Built company’s social engagement program, listening and responding to both customers and prospects across all social channels
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Ghostwriter for CEO's Twitter account resulting in 88% followers increase over the course of a year
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Developed content strategies for 6 unique verticals
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Drove strategic alignment across C-Suite
CERTIFICATIONS
Hootsuite Social Marketing Certified: Credential ID 10543702
Google Digital Marketing Certified: Credential ID 84G 34H RJP
Sprinklr Engagement Analyst Pro: Credential ID 7DEE5CEF 818E 4E1A A0EE 5B3266E1FE8B