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CAPITAL GROUP

PAID CAMPAIGN

Campaign Name: Retire That Thinking

Goal: Awareness & Website Clicks

Results: 

  • Twitter reached the largest audience, while LinkedIn had a higher engagement rate overall, both exceeding benchmarks, Twitter by 12% and LinkedIn by 116%.

  • CTR across Twitter exceeded benchmark by 80% and LinkedIn  by 120%.

  • Generated very efficient CPUV per platform. 

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